Julianna Nelms
Julianna Nelms is a licensed esthetician who is passionate about helping others feel confident from the inside out.
A Helena native and graduate of the Aveda Institute in Hoover, she opened Sweet Magnolia Day Spa with two goals: to address her clients’ skin concerns and empower them to be comfortable in their own skin.
Sweet Magnolia Day Spa offers customizable facials, waxing, lash and brow services. “Every treatment is completely personalized,” said Julianna. “Here, you will always be more than a name on a schedule book.”
Why is skin care an important part of a healthy routine?
Our skin is our body’s first line of defense against the outside world. When the effects of stress, the environment, or lifestyle show up on our skin, it can impact our confidence.
I experienced that frustration with my own skin. It’s why I enrolled in Aveda - to better understand my skin, learn how to care for it and feel more confident.
I found others were frustrated with their skin, too. Helping people care for their skin was really rewarding, and I knew I would eventually open my own day spa to serve the community.
What inspired you to open Sweet Magnolia Day Spa this year?
After graduating from Aveda, I was hired at my dream job - providing esthetician services at a top-rated dermatologist’s office. However, it was difficult to find childcare for my early morning or evening shifts.
My family and Aveda instructors encouraged me to move forward with opening the day spa. It has been incredible to see the change in my clients after just one treatment! When they look in the mirror, I can already tell they have more confidence in their skin.
What day spa service do clients request again and again?
The Signature Dermaplaning Facial is the most popular! My clients really enjoy getting dual results: soft, glowing, revitalized skin from dermaplaning, and a radiant, smooth complexion from the facial.
My personal favorite is the Hydrafacial. It uses serums to deep clean your pores and exfoliate your skin. After the facial, you will immediately notice how bright, plump and clear your skin is!
Julianna’s Advice
Take time to learn about your skin and how to care for it. You’ll love the confidence you feel when you can appreciate your skin, with and without make-up.
Sponsored Content - This article is part of the bi-yearly magazine Healthy in Hoover presented by Enjoy Hoover. If you would like to have your business or service featured in a future issue of Healthy in Hoover, contact us here.